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How can you come up with keyword ideas? A good starting point is to use online keyword software to get some more ideas. There are programs like Overture that can take one keyword and then they will return many more for you to look consider. These keywords can be used in your content and elsewhere on your website. Many Internet marketers also use WordTracker’s Free Keyword Tool to help them determine which keywords are popular. These keyword programs obtain their results from the various search engines so you can be assured that your keywords represent current parameters.
Search engine optimization is useful for your website content but the content is not the only place where keywords are important. Use your chosen keywords to get ranked through other places on your site and other sites too. Here are just a few:
- Headlines (for each web page and article)
- Anchor text (for links within articles and elsewhere on the page)
- Picture tags
- Tabs (pulldown menus)
Search engine optimisation helps you to create a relevant website for the search engines. After you take the time to set up your website with all the information that your customers will want to see, use your keywords. This gives the search engines what they need to rank you well so that those customers can find your products or services when it’s most important.
So, how exactly do you get your website up to the top spots in the search engines? There are several tools and resources that can help with achieving great SEO results for your websites. Mainly they revolve around keywords and keyword phrases but the problem is what deciding which words to use for your particular business niche.
This is when you need to think like a customer. After all, you own a business but at times you are also a customer. If you were one of your customers, what words would you enter to find the information that your potential visitors are trying to find? This may be a short list but one that you can begin to conduct keyword research with.
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Position, position, position!
Research has found that over 60% of all Internet searchers will click on one of the top 3 websites they are presented with. The majority of those will choose the number 1 ranked position. Having one of the top three positions, especially on Google, can result in a much greater amount of web traffic. However, it’s not just the amount of traffic that’s important. After the 3rd spot, the response from search engine searchers diminishes greatly. This means that the visitors that you get from position 4 and below are less likely to become paying customers. So if you are online to generate business it is especially important to aim for a top 3 position in the search engines.
Need help with SEO? Versatile Assistant offers SEO services tailored to your business.
