Position, position, position!

Research has found that over 60% of all Internet searchers will click on one of the top 3 websites they are presented with.  The majority of those will choose the number 1 ranked position.  Having one of the top three positions, especially on Google, can result in a much greater amount of web traffic.  However, it’s not just the amount of traffic that’s important.  After the 3rd spot, the response from search engine searchers diminishes greatly.  This means that the visitors that you get from position 4 and below are less likely to become paying customers.  So if you are online to generate business it is especially important to aim for a top 3 position in the search engines.

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