To be successful online in business or even just for personal sites, you need to get your website noticed. How can anyone read or buy from you if they can’t find you? But, how do you get yourself out there so people CAN find you? That is where search engine optimisation, more commonly known as SEO, comes into play.
But what exactly is SEO?
Search engine optimisation, or SEO for short, is a series of tools, or thought processes and tasks completed on your web pages, that help your website or blog to get noticed by the search engines. Search engines, particularly Google, use clever things called bots and spiders to crawl sites for anything that makes them relevant to search parameters entered by Internet visitors.
Most people either don’t know what they are looking for or they don’t know where to find it on the Internet. They rely on the search engines especially Google to do the work for them. The words that visitors use in the search boxes are termed “keywords” by Internet marketers. When you use the same words in various places on your site, search engines will rank your web pages in relation to others using the same keywords. The site’s who use research and optimisation techniques the best, will end up on top of the list. So why does being at the top of search engines matter? More on that next time!
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