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A website is now an essential marketing tool for most businesses but having an online presence involves more than having a web address and an impressive website. Customers need to know how to find you – but how do they do this if they don’t know you exist? This is where ‘Search Engine Optimisation’ comes in. By now everyone has heard of Google and most customers use this search engine to find what they are looking for on the internet… but does Google know about your website and where does Google rank your website? History shows that customers rarely look beyond the third page of search engine results to find what they are looking for. Remember that the customer doesn’t know your business name so they won’t be searching for that – they’ll be searching for your industry or product.
Search Engine Optimisation for Google and the other search engines is essential if you want to have prospective customers viewing your website. There are a variety of factors involved in making sure your site ranks highly and attracts quality traffic. Search Engine Optimisation is also an ongoing process so it is important to view it as a long term proposition. A virtual assistant is a great business partner for working on your SEO. You can delegate tasks to your VA so you know that your site is continuing to be optimised for improved SEO results.
Once you’ve undertaken some SEO work on your website you need to check how successful it is. Web analytics using Google Analytics or other statistic products is an essential part of the SEO process. Analysing results means you can view your website’s traffic, see where they came from, how long they’ve spent on your site and where they’ve exited your site. There are many automation tools available with analytics software so either you or your VA can keep an eye on your progress.
