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Newsletters can be a powerful marketing tool but finding the time to design, write and then send them can take up your precious time. This is an ideal task for your Virtual Assistant! Many VAs have their own newsletters so they are familiar with the popular newsletter software like Aweber and Constant Contact. If your VA assists you with your website they can also help you add the crucial newsletter sign up box to your site.
Once you start collecting subscribers you need to start sending them a useful newsletter on a regular basis. A lot of businesses opt for monthly newsletters as it keeps your business fresh in your subscribers mind without bombarding them with too many emails. The design of your newsletter is also important and your VA can assist you with fine-tuning the design so it matches the rest of your branding. Your newsletter doesn’t have to be too long – you may choose to have a short introductory paragraph with a link to an article on your website or a couple of short articles about recent developments in your business. A newsletter is also a fantastic medium for promoting special offers or discounts to your subscribers. Your Virtual Assistant can also track the results of your newsletters if you are using professional newsletter applications. This task involves analysing reports about open rates, click-rates and the unsubscribe options from each newsletter.
